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Haoma

Holistic, plant-based skincare rooted in ritual

Skincare Plant-Based Clean Beauty

Why I Love Them

First things first — it's pronounced "How-muh." The name comes from a divine plant used in ancient ceremonies, and honestly, that tells you most of what you need to know about this brand. Haoma treats skincare as a ritual, not a chore.

Their approach is holistic and science-based at the same time, which is a harder balance to strike than it sounds. They build around three R's — regenerating, restoring, and resetting — using earthbound minerals and plant-based extracts with sustainable harvesting. What won me over is their belief that stress and skincare go hand-in-hand and should be treated symbiotically. After a certain age, you know in your bones that's true.

I appreciate a brand that puts its standards in writing. Haoma keeps a "Forbidden List" — an ever-changing roster of ingredients they will never use — and an Earth Pledge that offers free recycling for empty containers. Everything is plant-based, cruelty-free, and vegan-friendly. They've been featured in Forbes, Vanity Fair, and The Cut.

What to Try First

  • Night Cream — Holistic aging support from a collection of natural ingredients. The one I reached for first.
  • Cleansing Gel — Add water and it becomes a light foam that lifts makeup and daily pollutants while calming redness and tightening the look of pores. Infused with essential fatty oils, so it never leaves skin stripped.
  • The two together — This is the move. Cleansing gel then night cream is a dynamic duo that defends and rejuvenates in one nighttime ritual.
  • Their skin quiz — A few questions on their website and they'll point you to what your skin actually needs. Start here if you're not sure.

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